mandatory ad account verification
Starting July 31, 2025, Meta – the parent company of Facebook and Instagram – will implement a new policy in the Indian market, requiring mandatory ad account verification for all advertisements related to investment, finance, securities, and cryptocurrency. This is a firm move aimed at strengthening control and protecting users from increasingly sophisticated scams on social media platforms.

Why is Meta tightening control?

According to data from Indian authorities, the number of financial fraud cases on social media has significantly increased in recent years. Many bad actors have taken advantage of advertising to impersonate investment experts, promise high returns, and lure users into private groups such as Telegram or WhatsApp to carry out scams.

To put an end to this, Meta has decided to upgrade its verification policy. Advertisers in these sensitive sectors must now submit full legal documentation — including a license issued by the Securities and Exchange Board of India (SEBI) or certifications from an authorized institution.

Who is required to verify?

This policy is aimed directly at advertisers who meet any of the following conditions:

Ad accounts using Indian IP addresses or business accounts registered in India
Ads that promote stock trading, financial consulting, cryptocurrency, or financial intermediary services

These accounts are required to verify their ad account through Meta Business Manager. The verification process includes:

Submitting a valid SEBI license
Business registration certificate
Legal representative details and company structure

If verification is not completed, ads will be rejected, and accounts may be restricted or lose access.

What should businesses do to comply?

To continue advertising in India without risk, businesses should act quickly and:

Complete ad account verification as soon as possible
If you don’t have a SEBI license, partner legally with a certified organization
Separate investment-related campaigns from general ad campaigns to reduce risk of triggering account-wide reviews
Regularly check the Meta Business Help Center for the latest forms and policy requirements

Proactively complying with these requirements and verifying properly will not only ensure smoother ad approvals but also build greater trust with consumers.

Impact on the advertising market

Although this policy may introduce additional administrative steps, it is considered necessary given the rising misuse of financial ads. Ad account verification will become a mandatory standard for anyone looking to operate sustainably in the Indian market.

Cross-border advertising businesses should also take note if they have clients or partners in India, to avoid violating the policy due to outdated knowledge or lack of awareness.

Conclusion

In today’s increasingly complex digital advertising landscape, transparency and compliance are critical to long-term success. Meta’s new policy in India is a strong reminder that ad account verification is not just a technical requirement, but a strategic step toward building trust with users and protecting brand integrity.

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